By Lisa Bollow, Success Coach and Entrepreneur
Have you ever wondered how to organize your ideas for a podcast or Internet radio show? Here’s a simple outline that will help you organize your content AND create interest in your products or services.
Podcasts and Internet radio shows can be a very effective medium for communicating with your potential clients. They allow you the opportunity to share your bits of wisdom, communicate important information and connect through content. Experts agree, CONTENT IS KING, but I believe context is QUEEN! Just because you have something to say doesn’t mean you know to organize it.
The first question you need to ask yourself is:
“What does my audience want to know more about?” Consider your target audience and their needs before you design a program and develop content. If your target audience is entrepreneurs who want to engage their clients by using social media, don’t generalize your content to reach just any business owner. Speak specifically to the needs of the entrepreneur.
The second question you need to ask yourself is:
“How can create compelling content that succinctly communicates my expertise AND meets my target audiences’ needs?” We live in a world of sound bites and quick information, and you podcast or Internet radio show needs to honor that reality too. When considering your topic and content, keep it short and useful. Instead of providing a list of 10 things an entrepreneur can do to engage in social media, cut it down to 5 and go into detail about how to do it. Go ahead — give away a few secrets. You will garner the respect of your audience and gain followers, and yes – clients. People like (and need) to buy from and work with other people they trust and respect. Two great examples of this model are John Jantsch and Mari Smith. Both are very successful experts in the marketing and business development arena AND they provide some of the most useful information out there, for FREE. It’s because they give away their secrets that I turn to them professionally and refer others who need help.
So, once you know your target audience and you have created content to meet their needs, you need to lay it out in a format that will help you communicate effectively. Below is a sample of the outline we use when storyboarding our podcasts and radio shows. If you would like a copy of this template, I’d be happy to email it to you for free. Shoot me an email to Lisa@AcceleratedMarketingServices.com, include this title in the subject line — Podcast Template, and I’ll send it to you.
Template for a 45-minute podcast or radio show
Show Title: Social Media for Entrepreneurs
Host: Mr. Really Cool Expert and business owner
Co-Host: Ms. Super Cool Business Partner
Guest(s): Someone with something important to share that will bring their audience with them
Total length: 45 minutes
Uploading Service: BlogTalk Radio, Podbean, Ustream…pick one that works for you
Date to air: 5/12/11
Intro Clip/Music: Should be no more than 7 to 10 seconds. You can use software like Garage Band or find license free music on the Internet. You will need a ‘mixer’ or software that allows you to mix in your vocal portions and fade your music. Again, Garage Band is great for that.
Vocal Intro: 15 – 18 seconds. This is your standard introduction that you will use for every podcast or radio show. You may want to have this done by someone else to lend the announcer feel to your podcast or radio show. Make sure this intro highlights you, your business, or your expertise. Example: Hello, welcome to another edition of the Entrepreneur Podcast with your host, Mr. Really Cool Expert and co-host Ms. Super Cool Business Partner. This podcast highlights tips and tricks entrepreneurs can use to grow their business. For more information on this episode and to learn more visit us at http://www.supercoolthings.com.
Today’s Highlights: 30-45 seconds. Brief overview of why they want to continue to listen
Commercial: 30 seconds. Direct them to a sponsor or freebie on your site.
Segment 1: 8-10 minutes
Commercial: 30 seconds. Direct them to a sponsor or your blog.
Segment 2: 8-10 minutes
Commercial: 30 seconds. Direct them to your guests website or freebie.
Segment 3: 8-10 minutes
Commercial: Give something away…always close with a freebie.
Closing: Standard closing, may want to use someone else to record it to lend the announcer feel.
Postlude: 7-10 seconds. Same as intro music.